Bentley, the iconic British luxury car brand, maintained a strong presence in the Indian market in 2024. The brand not only achieved increased sales thanks to its exclusive and personalized models but also launched special editions tailored to Indian consumer preferences. Below, we analyze the best-selling models, their prices, and the features that made them stand out.
Best-Selling models in India 2024
1 Bentley Bentayga
- Units Sold: 50
- Price in India: INR 4.10 crores (approximately $493,000 USD).
- Details: This SUV remains Bentley’s most popular model in India, accounting for over 60% of total sales. Its combination of luxury, performance, and advanced technology makes it especially appealing to Indian buyers.
2 Bentley Continental GT Speed
- Units Sold: 15
- Price in India: INR 4.95 crores (approximately $595,000 USD).
- Details: This sporty model is a favorite among luxury car enthusiasts. Its powerful W12 engine, combined with bespoke interiors, makes it a popular choice for those seeking speed and style.
3 Bentley Flying Spur Speed
- Units Sold: 10
- Price in India: INR 4.25 crores (approximately $510,000 USD).
- Details: Known for its balance of luxury and sportiness, this high-performance sedan features an interior that redefines comfort and exclusivity.
Sales trends
- Demand for Personalization: In 2024, Bentley observed high demand for customization through Mulliner, the brand’s bespoke design division. Many Indian buyers opted for interiors that reflected their personal style and cultural traditions.
- Popularity of SUVs: The Bentayga, in its various versions, dominated the market due to the preference for luxury SUVs with high performance and versatility.
- Special Editions: Bentley introduced exclusive models like the «Opulence Edition» to commemorate cultural milestones, adapting to the sensitivities of the Indian market.
Reasons for Bentley’s success in India
- Tailored Service: Bentley offers exclusive services in India, including customized designs and attention to local customer needs.
- Growing Luxury Market: The increasing wealth in India has led to higher demand for luxury automobiles.
- Investment in Local Presence: Bentley has strengthened its dealer and service network in India, enhancing accessibility and appeal.
Conclusion
Bentley has solidified its position as a leader in the luxury segment in India by adapting to local preferences with models that combine style, performance, and exclusivity. With a strategy focused on personalization and the introduction of limited editions, the brand continues to attract the country’s most discerning clients.
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